The Mastermind · 12-Week Cohort

The room where studio owners finally become

CEOs.

A twelve-week, facilitator-led transformation built on the Vital A's Studio System. Designed for the ten Pilates studio owners each cohort who are ready to stop running the studio and start leading the business.

12

Weeks

10

Seats / cohort

5

Pillars rebuilt

The Position

The destination at

the top of the value

ladder.

The Mastermind is not a course, a coaching call, or a community thread. It is the highest-ticket offer in the Kathy Covington world — the room every boot camp, every download, and every podcast episode is quietly pointing toward.

You arrive having already built a studio that works. You leave with a business that scales without you in the studio seven days a week. Twelve weeks. Full transformation across the five pillars: Vision, Vitals, Voice, Vehicles, and Velocity.

Cohorts are capped at ten owners. Acceptance is by application only.

The Vital A's Studio System

Five pillars. One operating system.

Every week of the program rebuilds one part of the studio. By week twelve, the whole thing runs

differently.

01

Vision

Owner identity, decade-out

clarity, and the offer

architecture that earns the

price tag.

02

Vitals

The numbers that actually run

the business — LTV, churn,

instructor margin, cash

position.

03

Voice

Brand, content, and the

founder-led story that fills the

schedule before discounting

does.

04

Vehicles

Acquisition systems, intro

offers, retention loops, and

the ascension path to highe

r-ticket.

05

Velocity

Team, SOPs, and leadership

rhythms that move the studio

without the owner in the seat.

The 12-Week Map

A week-by-week rebuild

not a content dump.

Every Monday: a live facilitated session inside the Vital A's Studio System. Every Thursday: a small-group implementation lab. Plus private Voxer access to Kathy throughout the cohort.

01
Vision

Owner Reset

Identity, time audit, and a written 10-year picture of the studio you actually want.

02
Vision

Offer Architecture

The full value ladder — intro through premium — designed to ascend, not discount.

03
Vitals

The Six Numbers

The only metrics that run a studio. We build your dashboard live.

04
Vitals

Pricing & Margin

Repricing the schedule, instructor pay model, and protecting the gross.

05
Voice

Founder Story

The narrative engine — written, on camera, and in the feed.

06
Voice

Content Engine

A weekly content rhythm the studio can actually keep without you posting at 10pm.

07
Vehicle

Intro Offer Rebuild

The 21-day intro funnel, copy, and conversion choreography.

08
Vehicle

Retention Loops

Onboarding, milestone rituals, and the win-back sequence.

09
Vehicle

Ascension Path

Moving members up the ladder — private sessions, programs, and mastermind-style offers.

10
Velocity

Leadership Team

Hiring, the studio manager role, and the weekly leadership rhythm.

11
Velocity

SOPs & Systems

The operating manual — built, recorded, and handed off in week eleven.

12
Integration

CEO Week

Plan the next 12 months as a CEO. Public commitment. Cohort capstone.

What's Included

Everything the cohort comes with.

Designed so that the work happens inside the twelve weeks — not on a list of things to do after.

12 Live Sessions

Weekly Monday facilitator-led calls inside the Studio System.

12 Implementation Labs

Thursday small-group rooms — work shipped live, not theorized.

Private Voxer With Kathy

Direct access throughout the cohort for in-between decisions.

The Studio System Vault

Templates, SOPs, scripts, and the full operating manual.

Two 1:1 Strategy Intensives

A kickoff session and a mid-cohort recalibration with Kathy.

In-Person Closing Retreat

Two-day CEO Week capstone with the cohort (optional, included).

Lifetime Alumni Access

Quarterly alumni rooms and the private mastermind community.

Done-With-You Audits

Pricing audit, funnel audit, and a full numbers audit completed inside the program.

The Investment

Priced for the owner ready to stop guessing.

The Mastermind sits at the top of the value ladder. Pricing is intentional — it reflects the room, the access, and the transformation expected over twelve weeks.

Cohort Tuition

$8,000

Per Seat

Or 3 payments of $2,800 over the twelve weeks.

  • 10 seats per cohort — application only
  • Cohort dates set against boot camp timing
  • Spring & Fall cohorts each year
  • 100% applied to a future cohort if you don’t finish
Apply for a Seat

The Transformation

What twelve weeks actually changes.

Before

Owner running every shift, every schedule, every problem.

After

A studio manager and a leadership rhythm — the owner out of daily operations.

Before

Pricing set by what “feels fair” to long-time members.

After

A repriced value ladder with intro, core, and premium offers that actually ascend.

Before

Marketing happens when the schedule looks light.

After

A content engine and intro-offer funnel running on a calendar, not on panic.

Before

Numbers checked once a quarter, mostly with a wince.

After

A six-metric dashboard reviewed weekly — and decisions made from it.

Application & Onboarding

How a seat in the room is earned.

Acceptance is by application only. The process exists to protect the room — for you, and for the nine other owners sitting in it with you.

One

Step One

Written Application

A short application about your studio, your numbers, and what you want twelve weeks to change.

Two

Step Two

Discovery Call With Kathy

A 30-minute call to confirm fit — both directions. No pitch.

Three

Step Three

Acceptance & Tuition

If accepted, you’ll receive a seat offer within 48 hours. Tuition secures the seat.

Four

Step Four

Onboarding Intensive

A pre-work week before the cohort starts — vitals dump, owner audit, and your kickoff 1:1 with Kathy.

Five

Step Five

Cohort Begins

Week one opens. You walk into the room already moving.

Questions, Answered

Before you apply.

Do I have to complete the Boot Camp first?

It’s not required, but most accepted owners come through the Boot Camp. If you haven’t, your application will include a few extra questions so we can confirm the Mastermind is the right room for where you are.

What’s the weekly time commitment?

Plan for 4–6 hours: one 90-minute live session, one 60-minute lab, plus implementation. The program is built for owners who are already running studios, not full-time students.

Can my business partner or studio manager join?

Each seat is for one owner-operator. Partners and managers can join select sessions as guests, and the Vault is licensed to your studio.

Is there a payment plan?

Yes. Pay in full at $8,000, or three payments of $2,800 over the twelve weeks.

What if I’m accepted but the timing isn’t right?

Your seat can be deferred once to the following cohort with no penalty.